Newlywed Furniture

QUESTION: My parents bought a bedroom set when they got married. They kept it all their married life. Now that they’ve both passed on, it’s come to me. It’s of a very unusual design with lines that look similar to Art Deco, with curves and veneer decoration. Can you tell me what this is?

ANSWER: The photos you sent identify your bedroom set as what was commonly referred to as “waterfall” furniture. Because it was relatively inexpensive, it became the style of choice for middle class newlyweds. In 1930, a set like this would have cost between $19.95 and $39.95. More luxurious sets sold for slightly more.

In the late 19th century, most American furniture makers produced pieces from solid wood. This continued until after World War I when the conservation movement, led by Teddy Roosevelt, gained prominence and the invention of lumber core plywood signaled the end of this practice. Plywood consisted of four layers of wood, two on each side, glued to a core of inexpensive lumber. Makers glued the layers at right angles to each other for added strength.

Before 1930, manufacturers prided themselves in producing pieces with sometimes up to 11 layers of wood, especially for curved door panels. Working with curved surfaces was up to this time a very painstaking and expensive process.

But then came the Great Depression. With so many people struggling just to get by, furniture makers had to adapt. Families continued to grow and there became a demand for furniture from the newlywed market. Most new couples couldn’t afford to guy their own house, so all they had was a room in usually the bride’s parents house. The "Bedroom Suite" was probably the only thing that they owned, resulting in inordinate sentimental attachment to the furniture and a reluctance to change even when finances improved.

Because of the furniture’s free-form and curvy lines, people called it “waterfall” furniture. There are all types of pieces, including chairs, desks, end tables, clothes chests. Waterfall furniture doesn’t have a  frame. It relies on the strength of the molded plywood to give it structure, enabling makers to also give it  curved or rounded horizontal edges. Manufacturers employed an unusual veneer design called bookmatching on the fronts of pieces and ran the grain of the veneer from front to back on the top surfaces. Drawers featured Bakelite handles.

The inspiration for waterfall furniture came from handmade furniture emanating from the modernist movements in France, Austria and Germany, known as Art Moderne. Makers copied the designs of the ultra-exclusive French firm of Sue et Mare. Early examples, designed to appeal to broad audiences. mix Victorian motifs with modernist themes,  .

The style is most frequently seen in Bedroom Suites, although manufacturers produced dining sets and even billiard tables. A basic bedroom set included a bed, vanity and bench, and chest of drawers. More deluxe, thus more expensive, sets included nightstands, a dresser, a cedar chest, and a armoire/chifferobe. A full dining room set included a table with removable leaves big enough to seat six people, five chairs, china cabinet, and buffet, all of which sold for $103.50.

Today, a complete basic bedroom suite sells for $800-$900 in reasonable condition. The hardest pieces to find are nightstands and vanity benches. Cedar chests go for $400 and up.

It's All in the Cards

QUESTION: I recently purchased a scrapbook full of brightly colored cards displaying advertisements for various products. Can you tell me about these types of cards and about how old they might be?

ANSWER: You seem to have stumbled on a scrapbook full of advertising trade cards. While
T.V.  commercials, as well as magazine and Internet ads  promote everything from cars and medicines to food products, during the latter part of the 19th century, trade cards did the selling.

In the 1890s, manufacturers focused their advertising efforts nationwide. Although the Industrial Revolution gave them the know-how to mass-produce consumer goods, they needed a way to show off their new products. At the time, magazines were just beginning to show ads. A new inexpensive method of color printing called chromolithography appeared in the 1870s and paved the way for trade cards. Reproduced by the millions, these colorful handouts flooded the country, becoming at once an effective business device, as well as folk art. Companies mailed them. Merchants gave them to their customers. Traveling salesmen distributed them door to door. And consumers saved them, often trading them with friends.

Although most were about the size of a playing card, others measured up to 3 x 5 inches. The typical card featured a colorful picture on one side and a sales pitch on the other. Frequently, the manufacturer left a blank space for a merchant to add his name and address.

The most common trade cards are flat pieces of colorful cardboard, however even more popular are die-cut cards—those cut in the shapes of the objects they advertise. Particular favorites include such varied subjects as pickles or teacups. Some are two-sided, with a different scene on either side, each of which promotes one of the company's products. Others fold or have movable parts.

Metamorphic cards have flaps that fold out to reveal pictures different from those seen when closed. Some cards encourage the viewer to open the flap to discover what happens next. One titillating card pictures a woman sitting in a bathtub with her knees visible. When opened, the card reveals her serving drinks to two bald men.

Cards with movable parts are fragile and often in poor condition. Unfortunately, few of these cards with all their parts intact have survived decades of wear and tear. Hold-to-light or see-through cards are even more fragile. The picture changes or words come into view when the card is held up to the light, completing the advertisement.

At the Philadelphia Exposition of 1876, manufacturers put thousands of these bright little pasteboard salesmen into the hands of a product hungry public. Grocers handed them out for every imaginable product, from soup to soap! Manufacturers inserted some cards right into packaging. People saved the cards with a passion, pasting them into scrapbooks.

As their popularity grew, trade cards evolved into trading cards which manufacturers frequently packaged as serialized premiums in products such as cigarettes and coffee. Arbuckles' Coffee, for example, offered  a 50-card series of states and territories.

Some of the products most heavily advertised by trade cards, included those involving medicines, food, tobacco, clothing, household goods, sewing items, stoves, and farming tools. Two of the most popular categories were medicine and tobacco. In the late 19th century, claims made for patent medicines weren’t  regulated by law, and trade cards advertising these medicines often promised miraculous results.

Tobacco companies inserted trade cards into cigarette packs as stiffeners to protect the contents. Allen and Ginter in the U.S. in 1886, and British company W.D. & H.O. Wills in 1888, were the first tobacco companies to print advertisements. Several years later, colorful lithographic illustrations began to appear on these cards which featured a variety of topics ranging from sports to nature. By 1900, over 300 tobacco companies produced thousands of tobacco card sets. Children would often stand outside of stores to ask customers who bought cigarettes if they might give them the trade cards in their packs. By the 1950s, trading cards boy began to collect sports, military, and automobile cards contained in packs of bubble gum.

The popularity of trade cards peaked around 1890, and then almost completely faded by the early 1900s when other forms of advertising in color, such as magazines, became more cost effective.
The more common antique trade cards sell for about $1 to $15, depending on quality and condition.

Taking the Mystery Out of Identifying Antiques

QUESTION: I have what I believe to be an English ceramic plate with a mark that looks like a diamond with a bunch of letters and numbers in it. Can you tell me what that means?

ANSWER: The stamp on the back of your plate is known as a mark. Manufacturers of English pottery used this particular design between 1842 and 1883. The letters and numbers indicate the dates of the plate’s design registration with the British patent office. You can easily decipher this alpha-numeric code by checking the chart found on the Phoenix Masonry Web site or in Kovels' New Dictionary of Marks--Pottery & Porcelain: 1850 to the Present by Ralph and Terry Kovel (Crown Publishers, New York).

Pottery makers replaced this diamond-shaped registry mark with a sequential numbering system prefaced by the abbreviation Rd. No.  in 1884. Over the years, they modified the arrangement of the numbers several times, so it can be confusing. If you need specific information, you can contact the British Designs Registry Patent Office for dates registered in and after 1909 and the British Public Record Office for dates registered prior to 1909.

Sometimes, pottery and porcelain makers used word indications that spelled out the date. If the mark shows the country of origin, this means the piece dates after 1891, according to the U.S.  McKinley Tariff Law.

Often manufacturers worldwide employed words to describe their wares. These usually had start and end dates, making it easy to figure out the approximate date of a piece. For instance, the term "Nippon,” the Japanese name for Japan, indicates that piece of Japanese porcelain dates from 1891 to 1921while "Made in Occupied Japan" shows that the piece dates from  1945 to 1952. "Semi-vitreous" means the piece appeared on the market after 1901 while "bone china" indicates that the piece dates generally from the 20th century.  The phrase "oven-proof' appeared on pottery and china after 1933, but "dishwasher proof ” didn’t appear until after 1955. Sometimes a location, such as "East Germany" can indicate a time period, which in this case extends from 1949 to1990.

If a piece of pottery or porcelain has a mark showing a design and/or maker’s name, this information may also help to date it. You’ll find loads of resources, both in print and online, to help you identify early English, European, and Asian pottery and porcelain marks.

In the United States, makers stamped patent numbers on the backs and bottoms of their pottery pieces. A patent number represents the very earliest an article could have been produced. For example, a patent number of 16,388 indicates the piece appeared after Jan. 1, 1857 but prior to Jan. 1, 1858. Therefore, it dates from 1857, the year of its patent registration. Should you discover several sequential patent number sets on one piece, you should look up the final set on a patent date chart to date the piece.

Marks on furniture, glass, and silver are another story. When a maker uses his name or logo, you may have enough information to track the date of manufacture. Often during the course of the run of a piece, the maker will use different names. This is true of Tiffany glass. On some pieces, Tiffany signed, that is incised, his name “Louis C. Tiffany.” On later pieces, “Tiffany Studios” appears on the piece, and yet others show no mark at all.

Early furniture makers often scratched their name on the bottom of a piece, such as under the seat of a chair. But by the early 20th century, almost all manufacturers used labels affixed to the backs or bottoms of their pieces. If a piece of furniture has a label, it surely indicates that the piece is modern. Gustav Stickley employed a red decal featuring his logo, a joiner's compass, from 1902 to 1903 as compared to the revised decals Stickley used between 1903 and 1912.