Hess Toy Trucks Still Rolling Along After Over 50 Years

NOTE: This week marks the seventh anniversary of this blog. It also marks a milestone in readership with over 125,000 views. To commemorate both events, I'm presenting an update of my very first post on Hess Toy Trucks.

QUESTION: I want to buy a Hess toy truck for my son for Christmas. I saw an ad for the newest one on T.V. which said I could buy them online. Aren’t they being sold at local Hess gas stations anymore? I remember my first Hess truck. I played with it until it literally fell apart.

ANSWER: A lot has happened since you first received your first Hess truck for Christmas. In fact, a lot has happened to the company in the last three years. The Hess Oil Company has undergone some major changes, the biggest being the selling off of all of their gas stations to Marathon Petroleum. These are set to become Speedway stations by the end of 2017. So naturally, Hess trucks won’t be sold there anymore. Instead, Hess Oil has set up a special Web site to sell its latest truck.

Hess sold its toy trucks online for the first time in 2012, hoping to reach out-of-town customers who didn’t reside near one of Hess’s East Coast gas stations. Last year, it sold them online and at select malls. This year marks the first time that Hess will sell the trucks exclusively online.

Starting in 1964, the Hess Oil Company wanted to thank their loyal customers by making small replicas of their trucks as a token of appreciation for their business throughout the year. The company was the first one to manufacture toy trucks that had working lights and sound.

The Hess toy trucks, helicopters, police cars, airplanes, space shuttles and rescue vehicles have been popular Christmas gift traditions for over 50 years. In fact, it’s one of the longest running toy brands on the market.

Because the company produced these trucks in limited quantities, they limited each customer to two of them. That first truck sold for $1.29, and today can sell for over $2,500. Over the last 20 years, the value of some of the older Hess trucks has doubled.

Hess periodically has a rare truck such as the 1995 chrome truck with helicopter and the 2002 chrome Mini, which the company gave away at a stockholder meeting. In  2006, it gave a special truck to New York Stock Exchange employees to commemorate its name change from Amerada Hess Corporation to Hess Corporation.

However, more than half the value of each truck depends on the condition of its box. If the truck, itself, is also in perfect condition, then it’s considered to be “MIB” or “Mint-in-Box.”  Most people have trucks they bought to give to their kids for Christmas. Unfortunately, their children played with the trucks and now they’re worth a fraction of the mint ones.

Plus values of these toys tend to fluctuate, depending on who’s buying them. While dealers pay the lowest amount and then double it to sell them, some collectors will pay just about anything to get the truck they want. In fact, one collector drove four miles to meet a woman in a rest area on an Interstate highway just to look at a truck she had for sale. But true value of a truck is whatever anyone is willing to pay for it.

While the first trucks were tankers, succeeding ones ran the gamut from transports to fire trucks and car carriers.  In 1966, Hess deviated from its line of trucks by producing an ocean-going tanker, based on the Hess Voyager, a patrol car in 1993, a helicopter in 2001, an SUV in 2004, and a race car in 1988, 1997, 2009, 2011, and this year, 2016. but it wasn’t until 1993 that the company offered a police car and in other years sold a helicopter carrier and monster truck. In recent years, boxes have contained one larger vehicle transporting smaller friction-motor vehicles, such as motorcycles, race cars, or cruisers.

The 2016 Hess Toy Truck and Dragster is a powerful, race-ready duo with sleek styling, drag-racing inspired sounds, over 50 brilliant lights, and an innovative design for wheelie-popping action. The truck is a mighty motorsport flatbed designed to transport the dragster to any racing event. Styled with a solid green lower body and green-accented white upper body, it’s loaded with chrome detailing including a front grill, sunshield, side panels, and exhaust pipes. The cab houses four top-mounted buttons that activate three realistic sounds—horn, ignition, and a race launch countdown, as well as the headlights, tail and running lights. A hidden ramp with slide-activated hydraulic sound ensures this duo can quickly get to the next dragstrip.

The oversized dragster is the largest accompanying race car in the fleet’s history. Its innovative pull-back motor and tilt-activated weight transfer design allows the speedster to launch in either a flat or wheelie position. The racer features super bright LED headlights, a stylish spoiler, and chrome detailed hood-mounted air intake, side exhaust pipes and rear parachute box.

Because Hess toy trucks didn’t gain mass popularity until the 1980s, those few collectors savvy enough to pack one away in its box without touching it are the only ones who can cash in on the higher values of Hess toy trucks from 1964, when they first came out, through the 1970s.

The Hess Toy Truck is one of the longest-running toy brands on the market. However, the price has gone up considerably from that first truck selling for $1.29 in 1964 to $31.99 for this year’s truck and dragster.

Remember, unless a Hess truck is an early model and still new in a pristine box, it has little value. Unfortunately, the market for Hess trucks has been flat for several years, so selling all but the oldest trucks will be a challenge.

Romancing the Road

QUESTION: My mother saved every map she and my dad collected on their many road trips. Some of these go back as far as just after World War II.  Do these have any value today?

ANSWER: Road maps, especially the ones produced by oil companies for their service stations, are highly collectible. While older ones can be worth higher amounts, depending on their condition, newer ones aren’t as pricey. They’re also easy to store, so a collection won’t take up a lot of room—always a good thing for those living in apartments.

The systematic mapping of roads and the installation of route signs by the government didn’t occur until the auto arrived. Prior to the mid-1890s, bicyclists were the ones who demanded road maps. But as the new century dawned, the number of automobiles on the roads began to increase. The Chicago Times-Herald printed the first automobile road map in the country for a race they sponsored from Chicago to Waukegan.

In 1918, Wisconsin’s state legislature initiated a numbered highway system., which the federal government adopted in 1926. The new highway system gave us the names for legendary roads like Route 66 or California’s scenic Highway 1. Rand McNally became the first major publisher to adopt the system, which it also helped promote by installing numbered signs along these national roadways.

Before World War II, service stations gave out road maps free. These featured elaborate artwork. Oil producers such as Esso, Chevron, Shell, Gulf, Standard, Texaco, and Socony-Vacuum (later known as Mobil) all distributed maps.

Raod maps belong to the growing category of collectibles called “petroliana,” or anything to do with gas stations and the petroleum industry. For the most part, they’re reasonably priced, and some estimate that during their peak service stations distributed over 8 billion. Oil companies provided them as a service. They were made to be disposable, marked up by the gas station attendant as he gave directions and sent his customer on their way. But people often saved maps as souvenirs of the trips they made.

As automobiles proliferated, the marking of routes changed. Before numbered roads, stripes of paint on telephone poles, fence posts or trees delineated the various routes. In 1925, states began numbering their roads. At first it was an adventure to drive, but by the 1930s it had turned into a method of tourism. Tourist cabins sprang up along the way, as motorists made their way across country. Historians consider this time the road map’s golden age.

The Sinclair Oil Company hired noted artists like Peter Helck, who also produced advertising illustrations for car companies. Maps featured images of a carefree and playful life on the road, with service stations welcoming children and dogs, many of which were Scottish terriers, like the ones popular in movies like “The Thin Man.”

Maps produced during World War II reminded motorists to slow down to save tires. After the War, maps featured dynamic scenes, vibrant colors, and great graphics.

By the baby booming 1950s, the images tended to show nuclear families—a mom, dad, son and daughter, all enjoying life on the road. During the 1960s, maps displayed the dotted lines of planned Interstates and aerial views of highway cloverleafs.

Three companies—Rand McNally, H. M. Gousha, and General Drafting—produced most of the service station maps. These became a vehicle through which oil companies could promote the service at their stations, for it was service that differentiated them.

General Drafting produced maps for Esso, whose attendants handed out some 34.5 million maps in 1965.
After 1965, the quality of service station maps declined until their virtual disappearance in the 1980s.

Today, of course, free maps are long gone. They faded away, along with so many other aspects of the highway culture, with the 1973 energy crisis.

Early road maps from the first decade of the 1900s can be worth $75-100 today in good condition. Those from the 1920s and 1930s range in price from $20-40.  Groups of maps from the 1950s sell for $10-20.