Keepsakes, Not Throwaways

 

QUESTION: Sometime ago I purchased a box of colorful decorative holiday cutouts and imprints. Many of the designs feature St. Nicholas and have a definite British Victorian look to them. What were these called and what were they used for?

ANSWER: Believe it or not, the cutouts you purchased are known as scraps. While the word “scraps” has now come to mean parts that are left over, such as scraps of wood, fabric, and paper, back in the 19th century it meant something quite different.

The Victorians loved decoration—the more the better. They also were very romantic and loved sentimentality and keepsakes. This led to a phenomenon popularly known as scraps. 

Also called die cuts or chromos, scraps were small, colorful, embossed paper images that were sold in sheets by stationers and booksellers and used in various decorative, entertainment, and educational applications. Their diverse subject matter included flowers, trees, fruits, birds, animals, pets, ladies and gents, children, historical people and events, angels, transportation themes, and occupational motifs. 

People pasted them into albums and used them to make greeting cards and decorated boxes. They also pasted them on folding screens and pieces of furniture. Scraps served as extra learning materials to teach young children the alphabet, counting, natural history, and geography, as well as teaching tools for learning prayers and Bible stories and in the enjoyment of nursery rhymes and fairy tales.

The first scraps originated in German bakers' shops as decoration for biscuits and cakes and for fastening on wrapped sweets. The earliest ones were printed in uncut sheets in black and white, then hand colored. Scraps appeared in Britain in the 1850s and soon became popular as decorative additions to Christmas cards. They were also used to illustrate historical as well as events of the time.

By the mid-1800's, chromolithography had been invented. This made a wide variety of  colored scraps available to an ever-increasing market. But chromolithography required a lengthy process. Each color had to be applied separately and needed to dry before the next color could be applied. However, the process made up to 20 printed colors possible. Printers made Victorian and Edwardian scraps in sheets that contained small chromolithographs designed to be cut out in the same manner as the first penny postage stamps. After printing and before embossing, they coated the sheets with a gelatin and gum layer that resulted in a glossy appearance and helped the paper stretch without cracking the print. Steel cutters, powered by foot treadles, punched out excess paper and left clean, sharp edges. Thin paper sheets, imprinted with manufacturers’ trademarks and called "ladders," held the cut sheets together.

The elaborate use of stamping can often be seen in uncut scrap sheets. Optimum use of space, required minimal cutting and lead to the intricate and ingenious design of the cutting die. 

Early in the 20th century, young ladies and children of the middle and upper classes began keeping scrapbooks that contained collections of commercially produced scraps. They organized them thematically with a single subject for the entire book or with several themes arranged by section. Sometimes, they added lines of poetry, personal notations, inscriptions by family and friends, and drawings. 

Stationery stores sold scrapbooks with tooled leather covers, elaborately embossed bindings, engraved clasps, and brass locks. Some scrapbooks contained printed decorations on their pages, as well as centered oval, circular or square sections into which people could paste items. Other albums held printed pages with theme-setting embossed decoration-like flowers or birds. Many scraps keepers made their own albums by pasting scraps over catalog and magazine pages.

Scraps production continued through the 1920's, but changes in popular taste, the effects of World War I, and the economic limitations of the Great Depression all contributed to their decline. Over time, newspaper and magazine pictures supplanted scraps as the "cutouts" of choice. 

Today, sheets of uncut Victorian scraps and single scraps of good design, color, and condition are prized by ephemera collectors. Die cuts by celebrated manufacturers like Raphael Tuck and Sons, which produced a series of scraps to commemorate Queen Victoria's 50th jubilee in 1887, are especially prized by collectors. Values vary from $5 for common scraps up to $50 for unusual and sought-after images. 

To read more articles on antiques, please visit the Antiques Articles section of my Web site.  And to stay up to the minute on antiques and collectibles, please join the over 30,000 readers by following my free online magazine, #TheAntiquesAlmanac. Learn more about the "Antiques of Christmas" in the 2021 Holiday Edition, online now. And to read daily posts about unique objects from the past and their histories, like the #Antiques and More Collection on Facebook.

The Art of the Scrapbook

 

QUESTION: I’ve been into scrapbooking for about two years. Last year I saw several older ones at a local antique show. One was rather plain, but the other was quite elaborate. The dealer wasn’t sure how old they were, but they looked like they could have been from the late Victorian Era. I’ve always wondered when the idea of pasting pictures and other items into albums began. Can you give me a little history of scrapbooking? 

ANSWER: Throughout the 19th century, scrapbooks that closely resemble what we think of as a scrapbook today began to to be popular. 

Historians believe the first recorded use of the term “scrap book—referring to a book with blank pages into which a person pasted items—was in 1821. People wrote the term as two words, "scrap book" or hyphenated as "scrap-book," but over time, the two words morphed into one, as it appears today. But it wasn’t until 1879 that people started to use the term as a verb,” to scrapbook.”

The invention of the commercial printing press in the early 19th century was responsible for the popular practice of pasting pictures and paper mementos into blank books called albums. Recipients began to view elaborately printed greeting cards, calling cards, postcards, prayer cards, advertising trading cards, and other materials as novelty keepsakes. 

Newspapers went into widespread circulation as well, and readers clipped everything from family mentions to recipes to historic news stories to save.

The increased availability of printed material sparked a new trend. People began filling blank, bound books—previously used for journals or artwork—with clippings, cards and printed memorabilia. Some of these books contained a mix of personal journal entries, hand-drawn sketches, and watercolors, along with various scraps of printed material. 

One of the most popular forms of early scrapbooks was the placement of calling cards into albums. Calling cards had long been used as a form of social etiquette, especially in England. Elaborate rules dictated how people were to use these cards to make attempts at social contacts and to accept or decline them. They were also used as a way to politely extend social greetings after an event like a birth or wedding.  

In a world where social elites hid behind a wall of servants, people didn’t just drop in for a visit. Instead, a person would drop off a card with the corner folded to indicate it was delivered in person. If the recipient wished to receive a visit, they would send their card as a reply. A card delivered in an envelope, however, was a polite brush-off.

Like so many other things in Victorian times, beautiful floral designs and pastoral scenes decorated these cards. The desire to preserve these beautiful pieces of full-color printing and remember friendships led to the growth of calling card albums. 

The Victorians loved decoration—the more the better. They also were very romantic and loved sentimentality and keepsakes. To fulfill their desire for decoration, they used embossed paper images called scraps. 

Also called die cuts or chromos, scraps were small and colorful and sold in sheets by stationers and booksellers. Their diverse subject matter included flowers, trees, fruits, birds, animals, pets, ladies and gents, children, historical people and events, angels, transportation themes, and occupational motifs. People pasted them into albums and also used them to make greeting cards and decorated boxes.

The first scraps originated in German bakers' shops as decoration for biscuits and cakes and for fastening on wrapped sweets. Printers produced the earliest ones in uncut sheets in black and white, then hand colored them. Scraps appeared in Britain in the 1850s and soon became popular as decorative additions to Christmas cards. They were also used to illustrate historical as well as events of the time.

Early in the 20th century, young ladies and children of the middle and upper classes began keeping scrapbooks that contained collections of commercially produced scraps. They organized them thematically with a single subject for the entire book or with several themes arranged by section.

Sometimes, they added lines of poetry, personal notations, inscriptions by family and friends, and drawings. 

Stationery stores sold scrapbooks with tooled leather covers, elaborately embossed bindings, engraved clasps, and brass locks. Some scrapbooks contained printed decorations on their pages, as well as centered oval, circular or square sections into which people could paste items. Other albums held printed pages with theme-setting embossed decoration-like flowers or birds. Many scraps keepers made their own albums by pasting scraps over catalog and magazine pages.

To read more articles on antiques, please visit the Antiques Articles section of my Web site.  And to stay up to the minute on antiques and collectibles, please join the over 30,000 readers by following my free online magazine, #TheAntiquesAlmanac. Learn more about the Retro style in the Fall 2020 Edition, online now. And to read daily posts about unique objects from the past and their histories, like the #Antiques and More Collection on Facebook.

Getting the Word Out Victorian Style

Trading card scrapbook.

QUESTION: I recently purchased a scrapbook full of brightly colored cards displaying advertisements for various products. Can you tell me about these types of cards and about how old they might be?

ANSWER: You seem to have stumbled on a scrapbook full of advertising trade cards. While
T.V.  commercials, as well as magazine and Internet ads  promote everything from cars and medicines to food products, during the latter part of the 19th century, trade cards did the selling.

In the 1890s, manufacturers focused their advertising efforts nationwide. Although the Industrial Revolution gave them the know-how to mass-produce consumer goods, they needed a way to show off their new products. At the time, magazines were just beginning to show ads. A new inexpensive method of color printing called chromolithography appeared in the 1870s and paved the way for trade cards. Reproduced by the millions, these colorful handouts flooded the country, becoming at once an effective business device, as well as folk art. Companies mailed them. Merchants gave them to their customers. Traveling salesmen distributed them door to door. And consumers saved them, often trading them with friends.

Chromolithographic trading card.

Although most were about the size of a playing card, others measured up to 3 x 5 inches. The typical card featured a colorful picture on one side and a sales pitch on the other. Frequently, the manufacturer left a blank space for a merchant to add his name and address.

Two-sided trading card

Die-cut trading card.

The most common trade cards are flat pieces of colorful cardboard, however even more popular are die-cut cards—those cut in the shapes of the objects they advertise. Particular favorites include such varied subjects as pickles or teacups. Some are two-sided, with a different scene on either side, each of which promotes one of the company's products. Others fold or have movable parts.

Metamorphic trading card.

Metamorphic cards have flaps that fold out to reveal pictures different from those seen when closed. Some cards encourage the viewer to open the flap to discover what happens next. One titillating card pictures a woman sitting in a bathtub with her knees visible. When opened, the card reveals her serving drinks to two bald men.

Cards with movable parts are fragile and often in poor condition. Unfortunately, few of these cards with all their parts intact have survived decades of wear and tear. Hold-to-light or see-through cards are even more fragile. The picture changes or words come into view when the card is held up to the light, completing the advertisement.

At the Philadelphia Exposition of 1876, manufacturers put thousands of these bright little pasteboard salesmen into the hands of a product hungry public. Grocers handed them out for every imaginable product, from soup to soap! Manufacturers inserted some cards right into packaging. People saved the cards with a passion, pasting them into scrapbooks.

Arbhuckle Brothers Coffee trading card.

As their popularity grew, trade cards evolved into trading cards which manufacturers frequently packaged as serialized premiums in products such as cigarettes and coffee. Arbuckles' Coffee, for example, offered  a 50-card series of states and territories.

Medicine trading card.

Some of the products most heavily advertised by trade cards, included those involving medicines, food, tobacco, clothing, household goods, sewing items, stoves, and farming tools. Two of the most popular categories were medicine and tobacco. In the late 19th century, claims made for patent medicines weren’t  regulated by law, and trade cards advertising these medicines often promised miraculous results.

Tobacco companies inserted trade cards into cigarette packs as stiffeners to protect the contents. Allen and Ginter in the U.S. in 1886, and British company W.D. & H.O. Wills in 1888, were the first tobacco companies to print advertisements. Several years later, colorful lithographic illustrations began to appear on these cards which featured a variety of topics ranging from sports to nature. By 1900, over 300 tobacco companies produced thousands of tobacco card sets. Children would often stand outside of stores to ask customers who bought cigarettes if they might give them the trade cards in their packs. By the 1950s, trading cards boy began to collect sports, military, and automobile cards contained in packs of bubble gum.

The popularity of trade cards peaked around 1890, and then almost completely faded by the early 1900s when other forms of advertising in color, such as magazines, became more cost effective. The more common antique trade cards sell for about $1 to $15, depending on quality and condition.

To read more articles on antiques, please visit the Antiques Articles section of my Web site.  And to stay up to the minute on antiques and collectibles, please join the over 30,000 readers by following my free online magazine, #TheAntiquesAlmanac. Learn more about  world's fairs in the 2020 Summer Edition, online now. And to read daily posts about unique objects from the past and their histories, like the #Antiques and More Collection on Facebook.

Keepsakes, Not Throwaways

QUESTION: Sometime ago I purchased a box of colorful decorative holiday cutouts and imprints. Many of the designs feature St. Nicholas and have a definite British Victorian look to them. What were these called and what were they used for? 

ANSWER: Believe it or not, the cutouts you purchased are known as scraps. While the word “scraps” has now come to mean parts that are left over, such as scraps of wood, fabric, and paper, back in the 19th century it meant something quite different.

The Victorians loved decoration—the more the better. They also were very romantic and loved sentimentality and keepsakes. This led to a phenomenon popularly known as scraps.

Also called die cuts or chromos, scraps were small, colorful, embossed paper images that were sold in sheets by stationers and booksellers and used in various decorative, entertainment, and educational applications. Their diverse subject matter included flowers, trees, fruits, birds, animals, pets, ladies and gents, children, historical people and events, angels, transportation themes, and occupational motifs.

People pasted them into albums and used them to make greeting cards and decorated boxes. They also pasted them on folding screens and pieces of furniture. Scraps served as extra learning materials to teach young children the alphabet, counting, natural history, and geography, as well as teaching tools for learning prayers and Bible stories and in the enjoyment of nursery rhymes and fairy tales.

The first scraps originated in German bakers' shops as decoration for biscuits and cakes and for fastening on wrapped sweets. The earliest ones were printed in uncut sheets in black and white, then hand colored. Scraps appeared in Britain in the 1850s and soon became popular as decorative additions to Christmas cards. They were also used to illustrate historical as well as events of the time.

By the mid-1800's, chromolithography had been invented. This made a wide variety of  colored scraps available to an ever-increasing market. But chromolithography required a lengthy process. Each color had to be applied separately and needed to dry before the next color could be applied. However, the process made up to 20 printed colors possible. Printers made Victorian and Edwardian scraps in sheets that contained small chromolithographs designed to be cut out in the same manner as the first penny postage stamps. After printing and before embossing, they coated the sheets with a gelatin and gum layer that resulted in a glossy appearance and helped the paper stretch without cracking the print. Steel cutters, powered by foot treadles, punched out excess paper and left clean, sharp edges. Thin paper sheets, imprinted with manufacturers’ trademarks and called "ladders," held the cut sheets together.

The elaborate use of stamping can often be seen in uncut scrap sheets. Optimum use of space, required minimal cutting and lead to the intricate and ingenious design of the cutting die.

Early in the 20th century, young ladies and children of the middle and upper classes began keeping scrapbooks that contained collections of commercially produced scraps. They organized them thematically with a single subject for the entire book or with several themes arranged by section. Sometimes, they added lines of poetry, personal notations, inscriptions by family and friends, and drawings.

Stationery stores sold scrapbooks with tooled leather covers, elaborately embossed bindings, engraved clasps, and brass locks. Some scrapbooks contained printed decorations on their pages, as well as centered oval, circular or square sections into which people could paste items. Other albums held printed pages with theme-setting embossed decoration-like flowers or birds. Many scraps keepers made their own albums by pasting scraps over catalog and magazine pages.

Scraps production continued through the 1920's, but changes in popular taste, the effects of World War I, and the economic limitations of the Great Depression all contributed to their decline. Over time, newspaper and magazine pictures supplanted scraps as the "cutouts" of choice.

Today, sheets of uncut Victorian scraps and single scraps of good design, color, and condition are prized by ephemera collectors. Die cuts by celebrated manufacturers like Raphael Tuck and Sons, which produced a series of scraps to commemorate Queen Victoria's 50th jubilee in 1887, are especially prized by collectors. Values vary from $5 for common scraps up to $50 for unusual and sought-after images.