Art Deco vs. Art Moderne

 

QUESTION: I’m a great lover of all things Art Deco, although I don’t know much about it. I’ve heard some people refer to this style as Streamlined Modern while other call it Art Moderne. Can you please tell me a little about this style? And what about Streamlined Modern? Is it related to Art Deco?

ANSWER: Art Deco and Art Moderne overlap, both stylistically and chronologically. Both were in vogue in the first half of the 20th century. But it's more a question of style than dates. While Art Deco emphasized verticality and stylized, geometric ornamentation, Art Moderne was a horizontal design, emphasizing movement and sleekness;.

The Art Deco style made its debut at the 1925 World's Fair in Paris—the Exposition Internationale des Arts Décoratifs et Industriels Modernes or the International Exhibition of Modern and Industrial Decorative Arts—but the term Art Deco wasn’t used until 1966. A group of French architects and interior designers, who banded together to form the Societe des Artistes Decorateurs, developed the style to incorporate elements of style from diverse modern artworks and current fashion trends. Influence from Cubism and Surrealism, Egyptian and African folk art can be seen in the lines and embellishments, and Asian influences contribute symbolism, grace and detail.

Art Deco was already an internationally mature style by 1925—one that had flourished in the years following World War I and peaked at the time of the fair. The enormous commercial success of Art Deco ensured that designers and manufacturers throughout Europe continued to promote this style until well into the 1930s. 

Sometimes Deco designers applied ornamentation to the surface of an object, like a decorative skin, but at other times the utilitarian designs of bowls, plates, vases, and furniture were themselves purely ornamental. These objects weren’t intended for practical use but rather created for their decorative value alone, exploiting the beauty of form or material. Among the most popular and recurring motifs were the human figure, animals, flowers, and plants. Abstract geometric decoration was also common. 

Victorians loved to apply ornamentation onto furniture, to embellish basic frames and shapes. With Art Deco, the texture and embellishment came from contrasts in a variety of colored woods and inlays or in the material itself. Designers often used burled or birds-eye or visibly grained woods, tortoise shell, ivory, tooled leathers. Lacquered glosses accentuated color differences. Animal skins and patterned fabrics in bright colors were also popular as upholstery.

Though it spread to other countries, Art Deco was a distinctively French response to the postwar demand for luxurious objects and fine craftsmanship. French designers utilized lavish materials and such rich, traditional decorative techniques as inlay and veneer on streamlined geometric forms.

Art Deco reflected the general optimism and carefree mood that swept Europe and the United States following World War I. Hope and prosperity are represented in sunburst designs, chevrons and references to the good life in the elegant figures depicted in casual, sensual poses, often dancing or sipping cocktails. The modern influences heralded a bright and shining future outlook that found its way to architecture, jewelry, automobile design and even extended to ordinary things such as refrigerators and trash cans.

Exoticism also played a role in Art Deco. During the 1920s and 1930s, the French government encouraged designers to take advantage of resources—like raw materials and a skilled workforce—that could be imported from the nation's colonies in Asia and Africa. The resulting growth of interest in the arts of colonial countries in Asia and Africa led French designers to explore new materials, such as ivory, sharkskin, and exotic woods, techniques such as lacquering and ceramic glazes, and forms that evoked faraway places and cultures. 

Art Moderne
 Moderne, also called Streamlined Modern, was an American invention that first appeared in the 1930s and lasted into the 1940s. Although taking its design concepts from Art Deco, it was a completely different style It was bigger and bolder. While Art Deco placed an emphasis on shape, Art Moderne was streamlined. Unfortunately, this is the style most Americans confuse with Art Deco.

Think of Art Moderne as Art Deco on steroids. Moderne was positively streamlined—at the time a new scientific theory that shaping objects along curving lines to cut wind resistance would make them move more efficiently. The furniture in this style was much more pared down, making its outline more geometric in sleek curves like a tear drop or torpedo. Moderne designers often conceived pieces as a series of escalating levels- similar to a staircase or the setback effect of skyscrapers that were rising in every city.

While rich colors, bold geometry, and decadent detail work characterized Art Deco, evoking glamour, luxury, and order with symmetrical designs in exuberant shapes, Art Moderne was essentially a machine-made style focused on mass production, functional efficiency, and a more abstract look coming from the Bauhaus in Germany.

Much of it was designed to be mass-produced, but even if it wasn't, it looked as if it could be: Art Deco's balance and proportion extended to regularity and repetition. Much of the decorative interest in a Moderne piece comes from the precision of line and duplication of functional features. Art Moderne designs often conveyed a sense of motion.

Art Moderne designers favored simpler, aerodynamic lines and forms in the modeling of ships, airplanes, and automobiles. In the modern machine age smooth surfaces, curved corners, and an emphasis on horizontal lines came into fashion. Streamlining appeared on everyday objects and buildings such as roadside diners, motor hotels, movie theaters, early strip malls and shopping centers, seaside marinas, and air and bus terminals. Trains, ocean liners, airplane fuselages, as well as luxury automobiles all sported the Moderne look.

People often refer to furnishings and buildings from the 1920s through the 1940s as Art Deco. Understanding the difference between Art Deco and Art Moderne isn't always easy, especially since Art Deco was originally called Moderne.

To read more articles on antiques, please visit the Antiques Articles section of my Web site.  And to stay up to the minute on antiques and collectibles, please join the over 30,000 readers by following my free online magazine, #TheAntiquesAlmanac. Learn more about "The Age of Photography" in the 2023 Holiday Edition, online now. And to read daily posts about unique objects from the past and their histories, like the #Antiques and More Collection on Facebook.

An American Tradition

QUESTION: My grandmother always had several hooked rugs on the floors in her house. I grew up playing on them and grew to love them. As an adult, I’ve learned how to make them and have purchased several antique ones. But no one seems to know anything about antique hooked rugs, other than approximately when they were made. Can you tell me more about these beautiful old rugs? I’d love to know how rug hooking began and how it got to where it is today.

ANSWER: The making of hooked rugs dates from New England in the early 19th century. Poor farmers’ wives, in need of some padding on cold dirt floors, began using old fabric scraps no longer suitable for clothing which they cut into strips and pulled through old burlap sacks to create mats for their floors. And while these original rugs were somewhat crude, the women who made them got ideas for improving the process and for decorative patterns from their friends and neighbors.

For centuries the method of pulling loops of colored material through a mesh of open fabric was well known but the settlers who came to America. The technique of pulling up or hooking rag strips and woolen yarns through a woven fabric base proved to be an economical and undemanding method of making floor coverings for drafty homes. Plus the simplicity the simplicity of the hooking process allowed rug makers the freedom to express their individual creativity.

While the craft began earlier in the 19th century, it wasn’t until the 1850s, when jute burlap from the Indies, which lasted longer than earlier materials, came into common use for burlap feed sacks, that rug hooking gained popularity. Women would stretch the empty burlap feed sacks onto a wooden frame, draw a pattern with a charcoal stick, and then draw yarn or thread through the burlap. And while the result was usually artful as well as very practical, it look a long time to make a rug. To make a rug with an intricate pattern took nearly as long as it took to sew a full quilt. 

By the 1860's, the art of making hooked rugs had spread all over New England and as far away as Ohio, Tennessee, and North Carolina.

By 1867, Philena Moxley of Massachusetts had begun stamping patterns of horses, dogs and other animals onto the burlap to allow homemakers to then produce hooked rugs without first sketching a pattern. By the 1870's peddlers were traveling from house to house selling stenciled designs on burlap. It wasn’t long before general storekeepers began selling hooked rug patterns and completed rugs.

Ebenezer Ross enhanced the process of hooked rug making in 1886 with the invention of a mechanical punch-hook in Toledo, Ohio. Prior to that time, rug makers used crochet hooks made of wood, bone, or metal. Ross and his company became a major supplier of the punch-hook in both the eastern and central United States, and by 1891 the company also published a catalog of 56 color-printed patterns. Ross’ catalog stated, "every household has a supply of odds and ends, rags and ravelings which can be woven into articles beauty and utility.”

In 1895 the Montgomery Ward catalog featured patterns that included a Spaniel dog with  lake and mountains in the background.


Rugs depicting ships, landscapes, and people required far more skill than the simpler deigns. Those who were unable to purchase a commercial pattern often relied on a talented family member or friend to  draw the design. One or more family members would then hook the rug.

Because pictorial patterns took longer and required more skill, many rug makers chose, instead, to use floral or geometric patterns.

Floral patterns very often involved combinations of trees, flowers, vines, branches, and leaves. One of the most common featured a bouquet of flowers in the middle surrounded by a vine border. They were frequently produced on commercial patterns following the Civil War and into the1920's and 1930's.

Rug makers usually produced geometric patterns—featuring rectangles, squares, circles, and ovals—freehand. They were as popular as homemade patterns as they were commercial ones.

Still, commercial patterns persisted. Among the many innovators was Edward Sands Frost, a disabled veteran, who sold patterns made from metal stencils to the women of New England and built up a business which flourished into the 20th century.

By 1908, Sears, Roebuck and Company joined the many companies offering patterns with a selection that included a pretty flower design, Arabian horse, a large lion, and two kittens playing on a carpet.

During the 1920's and early 1930's, cottage industries of hooked rug making flourished in sites like Deerfield Industries in Deerfield, Massachusetts, Rosemont Industries in Marion, Virginia, Pine Burr Studio in Apison, Tennessee, and the Spinning Wheel in Asheville, North Carolina.

The popularity of hooked rugs peaked in the 1850s and again in the 1890s as part of the Arts and Crafts Movement which lasted well beyond the turn of the century, and as part of the American Colonial Revival of the latter 1920's. They were also popular for a time during the 1950s era of Early American decor.

Because hooked rugs were made in the home for personal use, they can seldom be traced back to their original maker or pinned down to an exact date. Those believed to be over 100 years old command the highest prices. 

Electric Lamps for Everyone

QUESTION: Several years ago, I bought an early electric glass lamp at a flea market. Although it was filthy and needed lots of TLC, I decided that I just couldn’t live without it. After giving it a thorough cleaning and having it rewired, I noticed how much it looked like the Tiffany lamps of the early 1900s. Upon further inspection, I noticed E M & Co. impressed into the base. So far, I’ve been unable to discover who E M & Co. is? Can you tell me who made my lamp and a little about it.

ANSWER: You’re the proud owner of a beautiful silhouette lamp—called that because of the silhouettes created by the shade when the lamp is on—made by the Edward Miller & Company of Meriden, Connecticut.

Unfortunately, when people think of metal and glass lamps of the early 20th century, they usually associate all lamps with Louis Comfort Tiffany. Then their eyes light up with dollar signs. But most of the lamps from this period were not made by Tiffany.

When Tiffany first began making his lamps, they were expensive to make and expensive to buy. Prices for them ran into the hundreds of dollars. Slag glass panel lamps, as they're known  today, had a few large pieces of glass fitted into a cast metal frame that simulated the effects of the more expensive leaded glass lamps. That made them affordable for the average person. A 1925 Sears, Roebuck and Co. catalog offers metal table lamps fitted with "art glass" priced from $6.90 to $19.

Many companies made this type of lamp. Often the lamps weren’t signed, but if the makers did mark them, they usually cast their mark into the metal on the bottom of the base. Sometimes they placed a mark on the metal edge of a shade or elsewhere on the base. Some lamps had paper labels, but most of them are long gone. Edward Miller & Company was one of many lamp makers.

The Miller Company began in 1844 in Meriden, Connecticut, as Joel Miller and Son. Originally, the company produced metal candle-holders, then moved on to kerosene lamps, gas lighting, and electric lighting. The name of the company changed, also, becoming Edward Miller & Company, then The Miller Company, both under the mark E M & CO on their lamp bases.

Although Miller produced expensive leaded glass lamps, the company took advantage of the opportunity to sell lighting to the middle classes as more homes became wired for electricity. The company sold lamps in bulk to utility companies in large cities who retailed them to their customers. A 1920 Philadelphia Electric Company catalog shows lamps with prices from $12.50 to $60, depending on size.

Miller took advantage of the latest discovery in lighting—electricity. Up to the last decade of the 19th century, everyone owned and used either gas or kerosene lamps. But the light they gave off was dim. The discovery of electricity led to lamps that glowed brighter in a downward direction, thus offering improved lighting for reading and sewing.

Though electrical lamps offered lots of advantages, there were problems with the carbon filaments in early incandescent light bulbs that didn't last long. The bulbs turned dark inside from carbon, and they used a lot of electricity per watt of light. The invention of the tungsten filament bulb and improvements to it made between 1906 and 1910 established electric lamps as a practical and reliable alternative to gas and kerosene.

These early electric lamps offered a variety of base and shade overlay designs, influenced by several style movements including Art Nouveau with its intricate curvy lines and botanical themes, Arts and Crafts with its simpler forms and straighter lines, and Orientalism with its Middle Eastern flavor. And with the discovery of King Tut's tomb in 1922 , people’s interest in everything Egyptian grew.

Lamp creators took their inspiration from all of these influences, giving consumers a choice of floral designs, geometric patterns, or scenes with camels, palm trees and pyramids. Other designs reflected Neo-Classical Revival architectural and furniture styles, employing fluted columns, garlands, and urns as design elements.

Manufacturers produced slag glass lamps with amber glass, as well as other colors. Amber was the dominant color because it proved to be the most restful for reading. These lamps often have more than one color of glass. Makers sometimes used various colors of slag glass to simulate sunsets or water behind their metal frames.

Today, these same slag lamps sell for $500 to $1.500, depending on style, size, and especially condition. Smaller varieties, known as boudoir lamps, sell for less while larger ones sell for more.

With the onset of the Great Depression, the market for more expensive dramatic, heavy lamps with glass shades faded and manufacturers responded with cheaper, lightweight lamps with paper or fabric shades.

The Red Carpet Treatment

QUESTION: My great grandmother left me a beautiful Oriental carpet runner. My grandmother said it is quite old, but I’m not sure by how much.  What can you tell me about antique Oriental carpets? I have no idea about its origins, pattern, and such.

ANSWER: What most people classify as Oriental carpets are actually Persian (now Iranian) or Turkish carpets. Originally made to cover the sand in the tents of nomads and to kneel on when saying daily prayers, these beautiful floor coverings have a long history.

Oriental carpets have been highly prized in the West since their first appearance in Venice in the 13th century. By the 18th century they were common in wealthier households. But relative demand was fairly small, so the production of carpets declined. During the 19th century, trade routes improved, contact with the Orient increased, and the Western obsession with the exotic grew. So Persian weavers produced great quantities of carpets for export.

Carpet-weaving is an integral part of Iranian culture and art and dates back to ancient Persia. Weavers from other countries copied the designs of Persian carpets, but Persia produced 75 percent of the world's woven carpets.

Generally, Persian carpets can be divided into three groups—Farsh/Qa-li, any carpet greater than 6×4 feet, Qa-licheh, sized 6×4 feet and smaller), and nomadic carpets known as Gelim including Zilu, meaning "rough carpet," mostly for use in tents.

Wool is the most common material for carpets but cotton is frequently used for the foundation of city and workshop carpets. There are a wide variety in types of wool used for weaving Oriental carpets, including . Kork wool, Manchester wool, and in some cases even camel hair wool.

Persian rugs have both a layout and a design which in general include one or more motifs, so it’s not unusual to find more than one motif in a single rug. The original designs act as the main pattern and the derivatives as the sub patterns. Rug experts have identified 19 pattern groups---historic monuments and Islamic buildings, Shah Abbassi patterns, spiral patterns, all-over patterns, derivative patterns, interconnected patterns, paisley patterns, tree patterns, Turkoman patterns, hunting ground patterns, panel patterns, European flower patterns, vase patterns, intertwined fish patterns, Mehrab patterns, striped patterns, geometric patterns, tribal patterns, and composites. The most common motifs include Boteh, Gul, Herati, Mina-Khani, Rosette, Shah Abbasi, Azari Kharchang, and Islimi Floral.

Persian rugs are typically laid out using one of four patterns—all-over, central medallion, compartment and one-sided. So a rug’s design can be described in terms of the manner in which it organizes the field of the rug. One basic design may serve the entire field, or the surface may be covered by a pattern of repeating figures. In areas using long-established local designs. the weaver often works from memory, with the patterns passed on within the family.

Weavers often tailored the dimensions of their carpets to suit Western needs. They produced a disproportionate number of runners—long narrow rugs originally designed to cover the sides of rooms or tents since these had special appeal to Westerners. Even so, the standards remained the same. The major carpet-weaving centers—Persia, Turkey and the Caucasus—continued to use traditional motifs and techniques, maintaining the carpets’ regional integrity and originality.

While carpets made before 1800 are extremely expensive, the antique carpet market offers some excellent buys for the beginning collector. High quality runners generally cost between $1,500 and $15,000, depending on overall design, pliability, date, and type and number of knots.

Edgar Allan Poe once said, “A judge at common law may be an ordinary man; a good judge of carpets must be a genius.” And as hard as they are to judge, they’re certainly easy to enjoy.